Varna, Bulgaria hosts the HEALTHXCHANGE Summit B2B Workshop from May 11–13, 2026, organized by the Bulgarian Spa and Wellness Association (BUBSPA) in collaboration with ESPA and HTI Partner. The event serves as a high-level international health tourism trade platform, arranging pre-scheduled, one-to-one meetings between international buyers—health travel advisors, medical tourism facilitators, and programme managers—and leading health providers from Bulgaria and Southeast Europe. Suppliers are urged to secure participation with benefits including targeted meetings, branding, and access to the hosted buyers list, while hosted buyers receive a curated study trip and site visits to facilities in Varna and surrounding areas. The organizers note that buyers will be selected based on proven experience in promoting health tourism and a demonstrated interest in Bulgaria and the region.
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