The European Union is evaluating the Audiovisual Media Services Directive (AVMSD) to check its coherence with newer rules such as the Digital Services Act (DSA), Digital Markets Act (DMA), and the European Media Freedom Act (EMFA). The evaluation aims to ensure a technology-neutral, cross-border internal market framework, preserving the country-of-origin principle, editorial responsibility, and proportional obligations, while avoiding unnecessary expansion of scope to devices or audio-only services. It emphasizes aligning prominence obligations with EU internal market logic and underscores EU-level guidance to harmonize enforcement, digital advertising frameworks, and consumer protection. The Commission regards the AVMSD as fit for purpose within the new regulatory context but signals the need for clarifications where legal uncertainties exist, focusing on gaps rather than broad scope changes. It notes the cross-border nature of services, the importance of media pluralism and cultural objectives, and the balance between national objectives and cross-border operation.