Two European Parliament members have asked the European Commission whether it plans to regulate the entry of AI models into the digital advertising market, warning that media publishers are losing traffic and advertising revenue to platforms. In a written question dated 26 June 2026, Renew MEP Laurence Farreng and PPE MEP Sabine Verheyen pointed to OpenAI's entry into advertising in February 2026 and Google's plan to integrate ads into Gemini this year, citing a 17% drop in Google traffic to European media publishers between 2024 and 2025. The MEPs want to know if the Commission will adopt specific measures to ensure transparency and prevent further erosion of publishers' ad revenues, and whether the upcoming review of the Audiovisual Media Services Directive (AVMSD), due by end of 2026, will include provisions to help publishers recoup lost revenue from digital platforms and AI. The question puts pressure on the Commission to address a growing concern for the media sector, which sees AI-powered interfaces as a new threat to their business models. The Commission typically has six weeks to reply; its answer will signal whether it considers regulatory intervention necessary or prefers to rely on existing competition and digital rules.
Source📩 Open question ↗
Asked byLaurence Farreng (Renew), Sabine Verheyen (PPE)