The Australian Natural Fibres Forum was hosted by Cotton Australia and the Woolmark Company, with about 250 attendees from the global textile supply chain. Attendees included executives from Fast Retailing, Adidas, Victoria Beckham, and other brands. The forum promoted a partnership between cotton and wool, emphasising transparency, traceability, and evidence-based credibility in natural-fibre markets. Cotton Australia’s Adam Kay and AWI’s Bryan Fry underscored consumer awareness and the need for farm-to-product accountability, signaling a long-term collaborative push to expand demand and market access.
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