Brussels, 30 April 2026 — The European Committee of Wine Companies (CEEV) reports that, starting 1 May 2026, the provisional application of the EU–Mercosur Partnership Agreement enters into force, marking a major step for EU wine exporters in Mercosur. After more than 25 years, the deal moves from ambition to reality in a world with rising trade tensions and a push to reach new consumers. Tariffs on EU wines in Mercosur will be eliminated progressively; the burden had been up to 35% in Argentina and 18% in Brazil, Paraguay and Uruguay, costing EU wine companies over €43 million in 2024. EU wine exports to Mercosur reached €238 million in 2024 (1.3% of total EU wine exports), and Brazil alone accounted for €205 million of EU wine exports in 2024. The agreement also protects 145 EU wine Geographical Indications, simplifies import procedures, and progressively removes major non-tariff barriers, creating a level playing field. The provisional application runs alongside the ratification process, with the European Parliament referring the agreement to the Court of Justice for an opinion on compatibility with EU treaties, hoped to be concluded swiftly and positively, clearing the path for full ratification. Ignacio Sánchez Recarte, CEEV Secretary General, and Marzia Varvaglione, CEEV President, welcomed the milestone and praised the Commission's work. The note explains CEEV's role, representing 25 national organisations from 13 EU Member States plus Switzerland, the UK and Ukraine, and a consortium of four leading European wine companies.
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