AVEDISCO, the Italian Direct Selling Association, launched the eighth edition of Due Giorni in Cantiere, held March 11-13 at Park Hotel ai Cappuccini in Gubbio, Umbria. The event gathered member companies for a program of keynote speeches, training sessions, and workshops to discuss the direct selling sector’s outlook and strategies. The intergenerational theme underpinned the discussions, with Francesco Morace, founder of Future Concept Lab, leading the session on Generation Transfer—the mutual exchange of skills and experiences across generations. Morace described how seniors transmit strategic vision and resilience while digital natives bring technological innovation, creating a synergy that could renew traditional sales models.