European Cyclists' Initiative (ECI) announced an expansion of its network by welcoming Betronic E-drive Solutions, Bikeleasing, C2Bike, Giant Group, Grupo Como, MAHLE Smart Bike Systems, Multi Mobility, Salcano, and Yamaha Motor as new members. The additions span e-bike drives, leasing services, charging standards, bike-sharing, and accessories, reflecting a shared aim to promote cycling and sustainable mobility in Europe. The new members participate in multiple ECI expert groups and pledge to contribute to setting industry standards and advancing cycling adoption. Betronic EDS emphasizes its integrated e-drive systems; Bikeleasing highlights streamlined corporate mobility; C2Bike promotes a common charging standard; Yamaha and MAHLE present advanced drive technologies. Prospective members are invited to join.