"BAT emphasizes its commitment to diversity and inclusion as core values, noting that 140 nationalities are represented among its employees and that the company values diverse backgrounds to drive innovation and collaboration. It aims to raise the share of women in senior leadership to 40% and in management to 45% by 2025.
In 2024, BAT highlights recognition such as being named a Financial Times Diversity Leader in 2024 and 2025, achieving Disability Confident Leader Level 3 status in December 2023 (valid until 2026), and earlier accreditations with the Global Equality Standard and UK National Equality Standards (2021). The company states that its diversity initiatives contribute to productivity and decision-making, and it notes ongoing pay equity work, including global gender pay equity reporting and expanded ethnicity pay equity analysis to eight markets in 2024 (40% of direct employees). The Diversity and Inclusion Report 2024 contains further ambitions, progress, and opportunities for growth."
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