Brussels, 28 April 2026 — AIM, the European Brands Association, submitted input to the European Commission’s Call for Evidence on Tackling unjustified Territorial Supply Constraints (TSCs). It argues there is no credible evidence to justify new EU regulation and warns that poorly designed intervention could raise consumer prices. AIM calls for a robust impact assessment, a clear scope tied to EU law, and consideration of actual supply-chain practices, including buyer-supplier dynamics. The Commission’s justification for the Call for Evidence is criticized for unclear definitions and for potentially misclassifying normal business practices as restrictions. The association highlights three key points: (1) no pass-through from supplier prices to consumer prices, with evidence from the Commission’s Joint Research Centre; retailers set final prices and margins vary across countries; (2) retail margins explain price differences, with margins in Austria ~30% higher than in Germany; (3) no properly costed gains and unassessed costs, including estimates ranging from €0.5 billion to €28 billion and potential €3 billion loss in VAT revenue. OECD/UNECE are cited on broader consumer welfare concerns. Michelle Gibbons, AIM Director-General, states that a policy built on unproven gains and uncosted consequences risks doing more harm than good and urges enforcing existing competition tools before new regulation. AIM advocates for an evidence-based approach, addressing fragmentation, and constructive engagement with EU institutions to safeguard the Single Market.