EU Policymakers · ATLAS
Catherine MAGNANT
European Commission · Head of Unit · EAC
What Catherine MAGNANT has said (3)
- “And again, we really encourage you to participate. Now, research is essential. We need to better understand the potential and the impact of this new technology. We need to understand the better the opportunities and mitigate the risks of AI. So as an illustration of the research effort that we are conducting. I can quote the study we are currently leading on the discoverability, the discoverability of European cultural content online. Here, what we want to do and what we want to know is where we stand when it comes to cultural diversity in the digital environment. And we are looking at how human and AI driven recommendation systems affect cultural and linguistic diversity. This will help us assess whether further action is needed to support diversity and leverage technology to enhance the visibility of European works and European creators online. One last example we just published the Horizon Europe Work programme for 2025. For cluster two. And here again there is a dedicated call topic on leveraging artificial intelligence for creativity driven innovation. These research activities and the others activities we are conducting, should help us gain insights and take action to ensure our shared objectives, which are that AI indeed empowers creators, that AI enables and reinforces human creativity rather than replace humans, and that it contributes to safeguarding European cultural and linguistic diversity. So this hearing for the quality of the intervention that we heard really contributes to feed our reflection and shaping those policies further. I would like to thank you for your attention, and I look forward to continuing this important dialogue with you and the participants. Thank you very much.”
Recommender systems · EU support for cultural and creative sector
- “So what are we doing? My colleagues representing DG connect will tell you about what concerns the Code of practice and various other measures to implement the AI act. For my part, I would like to tell you that we are working on a cultural compass that we aim to present before the end of the year. This cultural compass aims to be an overarching framework for policy making in the field of culture. We would like it to be to coordinate EU policy and funding and address pressing issues for cultural policies such as the impact of AI on the cultural and creative sectors. For that, we have launched a consultation, a very wide consultation of stakeholders and I invite you all to contribute. It's open until the end of May, and you can find this consultation on the website called Have Your Say. Now, this is not the only action that we are taking. We are also in collaboration with our colleagues from DG connect, working on several actions around AI that aim at supporting innovation while providing the adequate safeguards for culture. I will give you a few examples of those actions. So as part of the AI Continent Action Plan, the Commission is working on the preparation of a of the applied AI strategy to support the development of world class sectorial AI models in the EU, and foster the integration of AI technology into EU's strategic sectors. This includes the cultural and creative industries. In this context, we have recently held two successful technical workshops to discuss AI use cases in a variety of cultural and creative sectors. On this as well, we have a public consultation ongoing until June 4th.”
EU support for cultural and creative sector
- “Good afternoon. I was just. We are two representatives from the commission here this evening. DG Connect and DG EAC. I thought that DG Connect was going to take the floor first, but I can of course start if you prefer. I would like so I represent DG EAC the education and culture. Um, so I would like to thank you for the high quality of the debate today and the high quality of the interventions. We have heard in the very powerful manner the voice of the artists. I would like to bring tonight the voice of people in Europe. Indeed, on the 8th of May, we have released a Eurobarometer that shows the attitude of EU citizens towards culture. For the first time ever, we have a comprehensive survey of a representative sample of people in Europe when it comes to culture. 80% and we ask a few questions, of course, on I 80% of Europeans show a clear preference for human made art over AI generated content, and 73% of Europeans express concern about the impact of generative AI on artists livelihoods. This is a voice we should we should hear. We've heard a lot today and about the two coins of the AI medal. In a way, the tremendous opportunities that are being offered by the new tools. And it was very enlightening and powerful to hear the ABA co-founder Björn Ulvaeus, explaining how he's creating currently a new musical using AI tools. But we also heard the Concerns the fears about job displacement, revenue losses, the lack of transparency, unfair fair compensation for the use of creative works, the risks related to biases, cultural and linguistic diversity, data sovereignty. We heard all that.”
Transparency and oversight of AI-generated content · EU support for cultural and creative sector