The European Union's Restaurants Week is back in Seoul from 10 to 23 July 2026, featuring 18 selected restaurants that will offer exclusive dishes crafted by renowned chefs using premium European ingredients. The event, part of the 'Colours by Europe. Tastes of Excellence' campaign, aims to showcase the quality, authenticity, sustainability, and culinary heritage of EU food products. In addition to the restaurant menus, six special cooking classes will be led by participating chefs, giving participants the chance to learn about European ingredients and techniques.
The press release, published on 6 July 2026 by the Delegation of the European Union to the Republic of Korea, highlights that EU food products are recognized for strict quality standards, traceability, and traditional know-how. Many products are protected under EU quality schemes such as PDO (Protected Designation of Origin), PGI (Protected Geographical Indication), and Organic logos, which guarantee authenticity and sustainable production. The event is designed to promote European gastronomy and strengthen cultural ties between the EU and South Korea.
No prior coverage of this event exists in the available record. The EU Restaurants Week in Seoul is a recurring initiative, and this year's edition runs for two weeks in July, inviting food lovers to experience European tastes and sustainable excellence.