In a written answer on 19 June 2026, European Commissioner for Agriculture Christophe Hansen signalled that the European Commission is considering further changes to simplify access to EU promotion programmes for agri-food products from vulnerable regions, including enhanced technical support and better representation of small and medium-sized producers. The move aims to reduce administrative burden and encourage participation from historically underrepresented Member States, potentially benefiting producers in peripheral or less institutionally represented areas.
The answer responds to a parliamentary question from MEP Daniel Buda (PPE, Romania), submitted on 11 May 2026, who raised concerns that EU promotion funding for 2026 risks being captured by already strong players unless access is made more inclusive. Buda had asked whether the Commission would simplify and extend access through dedicated criteria, enhanced technical assistance, and better SME representation.
Commissioner Hansen's reply notes that the Commission has already taken steps, such as publishing improved guidelines and frequently asked questions, strengthening outreach via live-streamed info days in Brussels, and encouraging similar initiatives in Member States. A 2024 amendment to the relevant Delegated Act (Delegated Regulation 2025/70) removed the representativeness requirement through membership for agri-food sector bodies. The Commission is now considering additional changes to further improve support for applicants, including technical assistance to help applicants in underrepresented Member States design and deliver high-quality proposals.
The answer remains largely declarative, outlining ongoing considerations rather than announcing concrete new measures, numerical targets, or deadlines. It aligns with the EU's broader objectives of enhancing agricultural sector competitiveness and supporting economic development in vulnerable regions. Institutional follow-up is expected as the Commission explores specific amendments to promotion programme rules, though no timeline was provided.