SBS campaign to promote standards for SMEs runs across Europe from June 22-30, 2026.

Meeting Standards is SBS's fourth edition initiative that brings together EU policymakers, industry stakeholders, and civil society to emphasise the importance of standards for SMEs across Europe. The campaign runs from 22 to 30 June 2026, providing a dedicated window for the standards community to mobilise collectively. In the previous year, the campaign reached more than 700,000 people across Europe, highlighting the impact of coordinated action. Activities include webinars, workshops, training on standards and standardisation processes, networking events, and targeted social media campaigns, allowing organisations to gain visibility and engage new audiences.