"Ms. Sofía Placitelli joined the Bureau of International Recycling (BIR) on 7 April as the new Membership Acquisition & Development Officer in a role created to drive international growth. An Uruguayan national with a degree in International Studies from Universidad ORT Uruguay, she previously worked for a leading trade association in a similar role. At BIR, she will help expand the federation’s footprint into Asia, Latin America and Africa. BIR Director General Arnaud Brunet welcomed her, noting her global perspective and proven track record. BIR members can meet her at the BIR World Recycling Convention & Exhibition 2026 in Gothenburg in June."
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