The European Digital Finance Association (EDFA) is co-organising an event titled 'How to Effectively Scale AI and Create Real Business Value' on 23 April 2026 at 18:00 in Brussels, hosted by FinTech Belgium at Accenture. The session aims to help financial institutions move beyond pilot projects and scale artificial intelligence to generate tangible business outcomes, featuring insights from industry leaders, fintech founders, and Accenture experts.
The event comes amid a broader EU push to integrate AI into financial markets. On 15 April, Commissioner Maria Luís Albuquerque proposed expanding the DLT Pilot Regime and integrating AI to enhance capital market efficiency, signalling the Commission's shift from exploration to implementation. The same day, the European Parliament's EMPL Committee debated extending AI and algorithmic management rules to all workers, highlighting tensions between broader regulation and national flexibility.
Earlier, on 21 April, AmCham EU hosted Deputy Director-General Renate Nikolay to discuss AI's impact on intellectual property, focusing on copyright, transparency, and the need for a policy framework that balances rights protection with innovation. That same day, Danske Bank joined the ReiluAI project, emphasising that AI should augment rather than replace human expertise in finance, while Finnish pension insurer Elo highlighted AI's potential to identify work disability risks early, saving billions.
The EDFA event aligns with ongoing institutional debates. On 16 April, ITRE MEPs clashed on digital sovereignty and AI regulation, with Thomas Schmidberger advocating for stronger EU oversight and Ioana Petrescu calling for limited regulatory reach to preserve competitiveness. Meanwhile, Executive Vice-President Henna Virkkunen and MEP Axel Voss debated copyright reform in JURI, with Virkkunen pushing for a comprehensive review and Voss favouring targeted fixes.
As the EU navigates these cleavages—between integration and sovereignty, regulation and innovation, consumer protection and business competitiveness—the EDFA event provides a platform for industry stakeholders to discuss practical scaling strategies, potentially influencing the direction of EU policy on AI in finance.
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